Someone once said “Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up, it knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re a lion or a gazelle – when the sun comes up, you’d better be running.”
I once said here’s the sweaty new run club logo, slightly Nordic, as well as a couple of initial designs. It’s simple. Eat. Sleep. Run.
Back in 2011 I descended on The Big White in Canoobia to gain a qualification as a snowboard instructor. I documented my time there with a drawing of a thought from each day. In 2013 I returned to visit the homeland of my snowboarding education, tough men with beards and the elixir of life, maple syrup. Again I repeated this project.
Seeing as it is super sweltering in Blighty right now I thought this would be a particularly relevant and pertinent time to unleash some of these thoughts from my months stay in this triple frozen environment.
Whilst working at Baths finest, moresoda, I had the pleasure of designing a couple of homepage visuals for Angelberry, a frozen yogurt company from Bristol. The visuals were to also act as a brand start point so in this sense the job was an open book.
One smashing job, the client was an absolute dream, allowing a huge amount of creative freedom and Joe’s art direction was tip top, equating to one fulfilling and rewarding project. Angelberry went with the first visual of the two by the way.
I was fortunate enough to be in the running for a lovely book illustration job. I was unfortunate enough to not get the job. The brief required black and white line illustrations, so putting my black and white line illustrating cap on here’s some of the prep work.
